Use and Effectiveness of Billboards

In recently years, outdoor advertisement helped many shopkeeper for the growth in their business. All, they use is a Billboard, it creates a interest of knowing about the product and
that attracts the customers.

Before going for a Billboard plan, you must have go through some procedures for making the advertisement attractive.

Some steps you must folllow: 
  • Billboard advertising
  • Billboard advertising cost
  • Billboard design
  • Statistics of advertising 

Four primary reasons why businesses use billboard advertising: visibility, media efficiency, local presence, and tangible response. A study also identifies eight executional factors that are associated with successful billboard advertising: name identification, location of the billboard, readability, clarity of the message, use as a tool of integrated marketing communications (IMC), powerful visuals, clever creative, and information provision. Billboard concept comes beyond your textbooks.It depends on entrepreneur's idea of advertising a product.

Below there are some of popular Billboards from all over the World :

  Maker's Mark Whiskey - USA :

  We can see a bottle of Maker’s Mark Whiskey pouring     whiskey from the bottle, off of the billboard, and into an   18-wheeler stationed below.That's right, they need an   entire 18-wheeler full to feel satisfied.Drinking satisfactory.




NIKE :

Nike have been the masters of creating many outstanding billboards over the years.In 2006 World Cup in Germany, the billboard of "Wayne Rooney" was really effective and was a famous one. It may not have helped England on the field but it highlighted in all the papers and on TV at the time with "Rooney overtaking Beckham" as the golden boy of English football. Beside, the poster is all about the image with the Nike “Just Do It” slogan added in it.



Coca-Cola :

In the digital era of advertising, printing ads have to get a little clever if they want to outstanding in society.

It is the most famous brand in the world, Coca-Cola have some great outdoor campaigns and none more so than their Christmas creative’s.In every festivals this soft drink company comes with new idea of dispalying advertisement.


Recently, it launched a print ad campaign, Coca-Cola's ribbon design point them in the direction of the nearest recycling bin. <img.>


Air-Asia :

Air-Asia is a Malaysian low-cost airline headquartered near Kuala Lumpur, Malaysia. It is the largest airline in Malaysia by fleet size and destinations.This platform is for your journey purpose, here you can book online flights, hotels and activites to enjoy exclusive promos and deals at a very cheap rate.

The city of Phuket has unintentionally provided the ammunition for a number of jokes over the years. Air Asia felt it was a perfect source of humour for their regular service to Thailand. So, they make an ad on that on which it was written "Cheap enough to say, Phuket I'll                                                                                                         go".


KOLESTON :

It is a hair colorant from natural ingredients for women aged between 20 to 40. In this image, it had an unspoiled view of skyline and sea behind it. In the billboard, we can see the woman hair is die-cut. It because to capture the variants of colors naturals through the changing of phases of day and night.

Most intense, moisturised and luminous color ever. It is a product of Germany hair care company called Wella Professionals.
 

A Giant Cadbury chocolate bar.

Dairy Milk :

 This massive Cadbury billboard looks realistic.It   is also very attractive as it made people stop in   their tracks and have another look.The giant   chocolate bar is just another example of the   new era of billboards where simply feature an   image won't do. The models tearing to get into   this giant Cadbury's bar are also particularly   effective. This one featured in the image is in   Toronto.




Razor Blade Martor :

Enormously sharp razor blade, which can cut down the pigeon.

The german company Martor, is a leading company for making extreme sharp blades. These were not only used for the shaving purpose only. But, also it is used by the architecture students in the university needs them to build models.
Around the Billboard, they scattered some fake pigeons that looks like they cut into half by trying to sit on the Extremely Sharp Martor blade. Also next to it some fake remains of meteor seems cut into half as pigeons.



Coops Paint :

An example of using the space around the billboard and taking it to the extreme.

Spilled paint inspires people to get insurance because "Life comes at you fast."

The image was taken in USA. All it's made attract people and invoke them to try it once. Brand: Nationwide Insurance, Coops Paint.


Adidas :

It is one of the adidas biggest billboard ever.This giant image of Germany’s Oliver Kahn was designed for Adidas to promote the 2006 World Cup.TBWA has launched a huge outdoor campaign on the road to and from the Munich airport.The imagery is mounted on a bridge across the motorway, breaking Germany’s laws which ban such advertising on the autobahn.



Jeep India has been doing really great in india after the brand introduced the Jeep Compass model.Jeep compass ad became the largest billboard in india on expressway of Mumbai-Pune.The Jeep Compass billboard is 77.1 metres wide and 19.9 metres tall. The more prominent element in the billboard is the 'Jeep' logo which is 50.17 metres long and 20.05 metres tall.
It took 3 years to complete.And the entire structure of this above billboard weights more than 80 tonnes.

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Hope you gained some knowledge about, how actually billboard used in our society and how much helpful it is for one company's growth in business.